Exactly. I've tried to taking my blog more seriously this week. It's
been very fun. Who was it? I had a chat with someone. Oh, I had a chat with my
storytelling coach Matthew Dicks who wrote my favorite book of 2020, called:
"Storyworthy"—which is all about how to become a better storyteller. And we were
chatting, and he apparently has bought he has been writing a blog post every day
since 2003. And some of these are quite short, obviously. But he says that,
yeah, each morning, I just, you know, I think for prompt like, I've recently
I've been thinking about x, and then I just write about it for half an hour. And
I just publish it on my blog. And he was saying, like, there was like, one day,
like, three months ago, where his daughter said, Daddy, you haven't published a
blog post.
And he was like, I definitely haven't been doing it every day since 2003. He's
probably haven't press the publish button. And he had loads of emails from
people being like, Oh, my God, like, where are you? We thought you were dead.
Like [...]. The other cool thing that Matthew does is that every month like
every, every year, he like, defines his, like, 50 or so goals for the year. And
every month, he does like a goals update, where he just kind of shares his
progress and each of these goals, and has found that like really, really, really
inspiring because I looked through his list. And it was it was like an
interesting list of goals. And some of them, he succeeded out. Some of them he
failed out.
And he said his hit rate, his success rate is around about 60%. And he said the
real value in those goal sharing posts is the fact that it holds him
accountable. But it also helps the audience like the readers of his blog, like
it kind of normalizes failure. And so he gets a lot of emails from readers
saying that yeah, I love reading your blog posts each month because they help
they make me realize that failing at your goals is okay. And it's not the end of
the world. That's definitely an idea worth sharing. Like that night after my
session with Matthew, I just sort of, you know, sat on the sofa with like this
burst of inspiration. I sort of banged out a blog post about like, why I'm
taking blogging more seriously and then banged out another one Like my goals for
my March 2021 goals update.
Which has actually been like the most read post on our website for the last like
week, and people seem to be really liking it. And I was having a chat with some
other mutual friends, just catching up with them. And like one of them was like,
Oh, yeah, you know, I read your blog post. It was really interesting. I was
like, Oh, my God, you actually read my posts? It's such a nice feeling when
someone says that they actually, actually read the blog or listen to the podcast
or like, watch the videos. But not in the extent that like, it's, I find it even
more flattering when it's just casually mentioned that Oh, in that video, like
last week, you said to me, like, Oh, my God, you actually watched it?